About Me

I’m a professional portrait and headshot photographer, located in Ramat Hasharon, Israel.
I started with photography when I got a camera from my dad when I was about 15-16 years old.
After graduating from photography school, I worked as a beauty and product photographer for a few years, and while I was doing that, I also took a make up artist course, so I could understand how it affects my photography and work better with the make up artists.

A few years later I left the photography business and learned 3d computer animation and Chinese brush painting, and worked in the animation industry for about 12 years.

When I picked up the camera again, I knew I wanted to centre my business around portrait photography.
Portrait photography for me is all about the person in front of my camera.
I like the person I’m shooting to be the center of the story.

Taking someone’s picture is beyond technical skill for me.
My photography not about the gear, the lenses or the type of lights I use.
It's about connecting with the people who come in to my studio, guiding them throughout the session, building their confidence, helping them open up, telling stories, cracking jokes, everything it takes to help them relax.

I don’t think there is such a thing as a non-photogenic person, only someone who lacks the confidence and the basic skills to stand in front of a camera.

You don’t have to look like a super model to have great picture, just self confidence that it can be done, and that’s what I’m working with my clients on.